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DUCATI NORTH AMERICA BREAKS PREVIOUS SALES RECORD
February 01, 2016

DUCATI NORTH AMERICA BREAKS PREVIOUS SALES RECORD WITH 12,132 MOTORCYLES SOLD IN 2015

North American Market (United States, Canada and Mexico) sales exceed all records with 12,132 motorcycles sold in 2015, up +14.1%

Tremendous growth in Mexico with more than 1,000 units sold, up +85%

Increasing momentum for 2016 sales Ducati expands into new segments with XDiavel cruiser and Multistada Enduro dual-sport model.

Cupertino, Calif. (February 1, 2016) In 2015, Ducati North America increased unit sales by +14.1%, based on 12,132 total motorcycles sold in the United States, Canada and Mexico. This is the sixth year the company has shown impressive overall sales growth in its largest worldwide sales region.

All three countries reached historical sales levels, with the United States at 9,674 units sold (up +10%) and northern neighbor Canada at 1,458 bikes (up +12%). Mexico, thanks to the addition of new exclusive Ducati dealers, experienced significant increases, with 1,003 motorcycles sold a growth rate of more than 85%.

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