Ducati India shifts into top gear to enter the Indian market
Infinity has opened a Ducati dealership in Mumbai, whilst AMP has established dealerships in Delhi and Gurgaon; the latter claimed to be Ducati’s largest showroom in their global network.
The initial plan for a network of Ducati dealerships to be established by the end of its first year is now on target with the dealerships in Mumbai, Delhi and Gurgaon being fully operational. These dealerships are the first to house Ducati’s new world-class service facilities. In addition to a new dealership opening in Bangalore shortly, Ducati India is also currently identifying, confirming and training a network of highly qualified and enthusiastic dealers ready to offer the 2015 models in other key cities and is confident that every dealership will transfer its passion and dedication for the brand into great service for its customers. Ducati India is set to execute the same intensive program of training provided globally, replicating the identical high standards of after-sales service that the iconic Italian brand is known for providing around the world. Ducati India Pvt Ltd - Managing Director, Ravi Avalur confirmed: “Our intention was to open in India with an official Ducati presence only when we were absolutely ready. I can now confirm that our after-sales service centres will ensure exactly the same high standards achieved across Ducati’s global network. We really appreciate the efforts put in by AMP and Infinity in setting up these world class dealerships in record time.”
Ducati’s entry is perfectly timed to receive the brand new Ducati Scrambler, an avant-garde model family that will introduce an entirely new motorcycling lifestyle. Ducati’s official presence in India will be further underlined by the availability of the Italian manufacturer’s range of motorcycles, including the Diavel, Hypermotard, Monster and Superbike.
Ducati Motor Holding S.p.A.
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Today, their motorcycles are characterized by performance engines with Desmodromic valve actuation, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles is divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter, Scrambler and Superbike. In 2015 Ducati presents the Ducati Scrambler: not just a new motorcycle but rather a new brand, offering a whole new world made up of bikes, accessories and apparel that provide the last word in self-expression.
These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in over 80 countries around the world, with concentration on the European, North American and Asia-Pacific markets. In addition to the Bologna factory located in the Borgo Panigale area, Ducati has a plant in Thailand, which opened in 2011 and assembles motorcycles for the Asian market, and, since 2012, another in Brazil that assembles motorcycles for South America. In 2014 Ducati delivered 45,100 motorcycles to customers, an all-time company record.
Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.
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