Even though the numbers right now are roughly 50/50, I was told by my dealer that white is the rare color, so I'm wondering if the initial response is that whites are being scooped up first. My dealer has 7 848's and only 2 are white. Not sure if that is representative of the whole. I bought white. I was stuck on ducati tradition of red, but the decider was the gorgeous color in person and not wanting to be mistaken for a 1098. I should have the only white one in my city, as the other one was sold to an outsider.